If you really want to boost your website and get it found fast by customers a pay per click campaign may be right for you.
Every business is different and the team at Freshly Laid will develop a web marketing strategy that suits your website, your company and your target audience. While a great social media and search engine optimisation plan is absolutely essential for getting your website found some businesses want to drive traffic to their website fast. A pay per click campaign, also known as paid search advertising can enhance the visibility of your website.
How Does a Pay Per Click Campaign Work?
Pay per click means that you create ads that are sponsored links on search engine pages. You can develop an ad to drive customers or clients to your website based on keywords related to your business that potential viewers are likely to search for. The search engine then displays the ad for you.
What are the Benefits?
When used in conjunction with organic search engine optimisation pay per click campaigns can drive fast traffic to your website and you can target specific demographics. You can even schedule your campaigns for optimum sales times and for geographical areas.
What are the Options?
Google Adwords, Facebook promoted posts and Twitter promoted tweets are some of the most popular forms of pay per click strategies.
Google Adwords
Google adwords is extremely popular as it is the most used search engine. You pay when people interact with your ad and you decide your budget and when your campaign runs.
Facebook Promoted Posts
Social media is expanding all the time. Increasingly people discover products or companies they like on social media sites like facebook and twitter. You can promote a post, a photo or any other short of status and a promoted post will appear higher in the facebook news feed. Like adwords you decide your budget and pay when people interact with your post.
Twitter Promoted Tweets
Twitter promoted tweets are similar to google adwords and facebook promoted posts. You can target your audience by demographics such as gender or interests, you can target people similar to your current followers and you can even target devices such as mobile or tablets.
Here at Freshly Laid we can help you create, set up, monitor and improve your pay per click advertising.
